Things to Consider When Choosing Your
e-Store Builder
When you are looking to start your own store this is what you should
have from your hosing company.
- Your own design. Your store should not look like everyone else. Some
e-store builders, such as Store2Go.net,
not only let you choose the template you like, but also allow you to
customise and design your own layout using html. If you used web designer
to design your store, there may be 100 other stores that look just like
yours only with a different name.
- Hosting will allow you to use your own domain name and not a sub-domain
or folder of their site, like this: http://yourname.goecities.com. Make
sure you register a domain name and pointed to your store hosting (some
store hosting company register domain name for you). You will also have
your own domain name email.
- There should be no fees payable by you other than a monthly hosting
fee. Some sites charge a monthly fee, plus fees per item listed, fees
per maintenance (transfer your domain name, upgrade packages etc), commission
on sales and other such ridiculous charges.
- Fully functional shopping cart that involves calculating shipping
cart, postage and collecting information from your customers, such as
name, shipping address, email address and so on. Shopping cart that
require customer to register with the store may put some customers off,
who concerns about their privacy etc. When checkout, the shopping cart
builds the order and transfers the customer to payment gateway you use,
like PayPal. In an ideal world your shopping cart would have passed
all customer details to the gateway and the user would not have to input
them again.
- Bandwidth is an important factor when considering your provider.
An ecommerce store with 5,000 visitors per month (visitors come to your
site with and without placing an order) would required a minimum bandwidth
of 1,000 MB (consider each web page is about 12 KB and each visitor
will visit 10 web pages of your site during their visit).
- Moneyback guarantee or free trial and customer service. If the service
provider do not offer moneyback guarantee or free trial, BEWARE! If
you send an email requesting their service and not getting any reply
within 24 hours, DON'T TRUST!
- Up time guarantees. Your e-business is only as good as it remains
online. Make sure to go for service providers who promise you an uptime
guarantee of 99% and above.
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